Nickelodeon Privacy Policy for Kids and Families

Last Updated: October 26, 2020 

Welcome! This Privacy Policy describes the privacy practices of the Nickelodeon family of brands, including Nick Jr. and Noggin, which is a programming service under Viacom International Inc. (such programming services collectively “Nickelodeon”, “we”, “us”, or “our”). It applies when you or your child visit a Nickelodeon website or any other website, mobile application, online service, or portion of a site or service operated by Nickelodeon where this policy is posted. This Privacy Policy collectively refers to these touchpoints as the “Services.”

This policy is in accordance with privacy laws related to children’s information, and outlines our practices regarding children’s information collected from users of the Services. To learn about our practices regarding personal information collected from children on these Services, please see the Children’s Privacy section.

We will change this Privacy Policy from time to time. When we make changes, we will revise the date at the top of the policy and, in some cases, will notify you through the Services, such as via the Nickelodeon website, email, or other communication.

Personal Information We Collect

Information Your or Your Child Actively Provides

You or your child can use most of the Services without actively submitting any information, but some of the Services may allow you or your child to provide personal information, such as the following:

• Identifiers such as name, username, phone number, email address, mailing address.
• Profile information such as date of birth, gender, avatar, and interests.
• Parent or guardian contact information.
• Payment information such as credit card number for those Services or additional products where a payment is required.
• Geolocation data, such as GPS signals, device sensors, Wi-Fi access points, and cell tower IDs, where you have allowed access to that information from your mobile device. We do not collect such information from Services that are directed to children.
• If you choose to post content or communicate with us or others on a public platform we host or through user support, we will collect the information you provide in those postings. We do not allow children to communicate with others on public platforms.

Information Collected Automatically

We automatically collect personal information when you or your child access and use our Services, including:

• Device and network identifiers such as IP address, mobile advertising ID, media access control (MAC) address, and identifiers associated with browser cookies, web beacons and similar technologies we deploy on the Services.
• Internet or other electronic network activity information, such as your Internet service provider (ISP), browser type and operating system version, language settings, access times, pages viewed, the routes by which you access the Services, and your use of any hyperlinks available within the Services.

Information From Third Parties

Where we collect information from adults or from portions of the Services that are not directed to children, we may collect personal information from third parties to supplement the information we collect from you directly. We do this so that we can show offers that are more relevant to your interests and to better understand our users.

Personal Information We Derive

We may derive information or draw inferences about you or your child based on the information we, or our partners, collect. For example, we may make inferences about your location (e.g., country, state, and city) based on your IP address.

Please note that all the information we collect may be combined and used for the purposes described in the “How We Use Personal Information” section below.

How We Use Personal Information 

We collect and use information about you or your child for the following purposes, including to:

• Provide, maintain, and improve the Services, as well as to develop new content and features;
• Perform our contractual obligations;
• Create, maintain, and service your account;
• Send notifications related to your account;
• Send newsletters, postcards, or messages you or your child request;
• Enable you or your child to participate in interactive features of the Services;
• Enable you or your child to participate in sweepstakes, contests, or promotions;
• Respond to customer service requests;
• Conduct internal research and development;
• Analyze traffic and user activities on the Services, identify popular areas or features, and optimize and personalize the Services;
• Serve contextual advertising and limit the number of times you or your child see an advertisement on the Services;
• Debug the Services to identify and repair errors;
• Process or fulfill orders and transactions; and
• Protect the rights and property of Nickelodeon and others, and comply with our legal obligations, including to detect, investigate, and prevent fraud and other illegal activities, and to enforce our agreements.

How We Might Disclose Personal Information 

Nickelodeon does not sell personal information collected from children or teens we know to be under 18. We will not share the personal information we collect with any unrelated third parties other than as follows:

• With our Affiliates and Subsidiaries. We disclose personal information to other Nickelodeon or related companies, our parent company, and its subsidiaries and affiliates, for the purposes described in the “How We Use Personal Information” section above.
• With our Service Providers. We share personal information with unaffiliated companies or individuals we hire or work with that perform services on our behalf, including customer support, payment processors, or others who assist us in fulfilling orders or transactions, web hosting, information technology, and analytics services.
• In Connection with a Corporate Transaction. Personal information may be disclosed or transferred as part of, or during negotiations for, any purchase, sale, lease, merger, or any other type of acquisition, disposal, or financing involving Nickelodeon, its parent entities, or related
• With our Professional Advisors. We share personal information with our legal, financial, insurance and other advisors in connection with the corporate transactions described above or in connection with the management of our business and operations.
• With Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We share personal information when it is necessary for us to comply with applicable law or legal process, to respond to legal claims, or to protect the rights, property or personal safety of Nickelodeon, our users, employees, or the public.
• With Partners for Co-Branded Sites and Services. Some of the Services offer co-branded services and features, such as events and promotions that we put together with another company (“Co-Branded Partner”). Such services may be hosted on a Site and/or our Co-Branded Partner’s website. The Co-Branded Partner will be identified on the co-branded feature or service. We may share your information with our Co-Branded Partner. If you want to opt-out of the Co-Branded Partner’s use of your personal information, please contact the Co-Branded Partner. We do not offer co-branded services or features on portions of the Services that are designed for children.
• With Your Consent or At Your Direction. We share personal information with third parties when you or your child, if they are 18 or older, ask us to do so.

Advertising and Analytics Provided by Others

Cookies and Similar Technologies

We and our advertising and analytics service providers use cookies, which are small text files that help store user preferences and activity, similar technologies such as web beacons, pixels, ad tags, and SDKs, which are blocks of code provided by our partners that may be installed in our mobile and online applications, to recognize you when you visit our Services, and to collect information such as the number of visits, which features, pages, or content are popular, and to measure your browsing activities.  These technologies allow us to optimize the operation of our Services, including by allowing us to help ensure our Services are functioning properly, improve the Services, and to provide and measure contextual advertisements.

On any of our Services or portion of the Services that is directed to children, we do not use, or allow our partners to use, automatically collected information, such as IP addresses, cookie identifiers, and other device identifiers, other than for purposes of supporting our internal operations, such as to provide children with access to features and activities on the Services, to customize content and improve our Services, and to serve contextual advertising and limit the number of times you or your child see a particular advertisement. We do not allow online behavioral advertising, sometimes called personalized advertising or tailored advertising to children or teens under 18.

For the portions of our Services that are directed to audiences older than 18, we may share identifiers such as cookies and the advertising identifier associated with your mobile device with our advertising partners, and those partners may use and share those identifiers to show ads that are targeted to your interests.

For information on how our advertising partners allow you to opt out of receiving ads based on your web browsing history, please visit www.aboutads.info. Your device may also include a feature that allows you to opt out of the use of information about your use of mobile apps for interest-based advertising purposes (“Limit Ad Tracking” on iOS devices or “Opt Out of Personalized Ads” on Android devices).

Websites and Data Collection of Third Parties

The Services may include links to other websites or services, such as to purchase online subscriptions, tickets to a Nickelodeon Experience, or purchase of a consumer or virtual good or service. Personal information collected on other sites and services is subject to the privacy policy and practices of the third party providing such website or service and not this Privacy Policy.

Similarly, on the Services or portions of the Services that are not directed to children, we may give you the option to share with others on social media platforms, such as Instagram, Facebook or Twitter. When you share in this manner, the privacy practices of the social media platform control who has access to your information and how it is treated by the social media platform.

Please consult the privacy policies of any social media services or other third parties with which you share information in this manner to learn about the social media platform’s data practices.

Data Storage

We store the personal information we collect for as long as is necessary for the purpose(s) for which we originally collected it. We may also retain personal information as required by law.

International Transfers

We and our service providers transfer your personal information to, or store or access it in, other countries where the laws may not provide levels of protection for your personal information equivalent to those provided in your local jurisdictions. When we do this, we take steps to ensure that your personal information receives appropriate level of protection through contractual requirements imposed on the recipient of the information.

Your Rights and Choices

Marketing Communications

You may opt out of receiving promotional communications from us by following the instructions in those messages. If you opt out, we may still send you non-promotional communications, such as emails or SMS messages about your account or orders from us.  We do not send marketing communications to children.

Location Data

When you use any of our mobile apps that collect precise location information, you may be asked to consent to the collection of this information. You can change your preferences at any time through the settings on your mobile device.  We do not collect precise location information from children.

Mobile Push Notifications/Alerts and Local Notifications

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device. 

We do not send push notifications to children, but we may use “local notifications” that are sent directly through a mobile app to your or your child’s device (and do not require an internet connection).  We may use these local notifications to notify you or your child of new content or events within the app, among other reasons.

Your Rights 

You have rights in relation to your, and your child’s, personal information. In accordance with applicable law, these may include the right to:

• Request access to your personal information
• Request correction of your personal information
• Request deletion of your personal information
• Object to processing of your personal information;
• Request restriction of processing your personal information; and
• Request a copy of certain personal information for reuse elsewhere.

If you wish to exercise any of these rights, please see the “Contact Us” section below. 

We may need to request limited information from you to help us confirm your identity in order for you to exercise any of your rights.

We generally do not charge a fee to exercise your rights. Nevertheless, if your request is clearly unfounded, repetitive or excessive, in accordance with the law, we may charge a reasonable fee or refuse to comply with your request.

If you believe that our processing of your personal data infringes applicable law, please see the “Contact Us” section below. If we are not able to address your concern, you may be entitled to contact the privacy or data protection authority in your country in some circumstances.

Children’s Privacy

We recognize the need to provide further privacy protections when it comes to children. Some of the Services are directed to children, while other Services or portions of them are intended for use by adults and teens age 18 and older. For Services that are directed to children or that allow children to submit personal information, we will collect, use, and disclose personal information as described in this Privacy Policy, with certain differences and specific practices as described below.

Collection of Information from Children

If we allow children to create an account or otherwise engage with us over time, we will obtain parental consent prior to the collection of their personal information. In order to obtain this consent, we sometimes ask your child to provide a parent’s email address so that we may directly notify you of our privacy practices and obtain your consent. When we do this, we delete the email address they provided if a parent does not timely respond to the request for consent.

We may allow children to enter contests, sweepstakes, or other promotions, or receive a one-time communication from us. When we do that, we will collect the child’s first name, email address, and sometimes their state of residence, as well as a parent’s email address to provide you with notice that your child has entered the promotion and an opportunity for you to opt your child out. We will use the collected information for the purpose of that promotion or communication, and then delete the information from our records once it is no longer required. We do not send text messages or other non-email messages (like chat) to children.

On portions of the Services directed to children, we also do not allow users to use social media sharing or login functions or use, or allow our partners to use, automatically collected information, such as IP addresses, cookie identifiers, and other device identifiers, other than for purposes of supporting our internal operations, such as to provide children with access to features and activities on the Services, to customize content and improve our Services, or serve contextual advertising or limit the number of times  you or your child sees a particular advertisement. We never allow interest-based advertising on portions of our Services that are directed to children or where we know that the user is a child or a teen under 18.

Parental Controls

At any time, you can refuse to permit us to collect personal information from your child and can request that we delete from our records the personal information we have collected. If you have any questions or concerns about our approach to children’s privacy, you want to access the data of your child, or request the deletion of your child’s data, please contact us at privacy@viacom.com.

Contact Us

If you have any questions about our information handling practices, including our practices with respect to children’s personal information in connection with the Services, you may call us at 1-888-851-8412, email us  at privacy@viacom.com with the subject line “Privacy Rights”, or write to us at:

Nickelodeon Online
1515 Broadway
New York, NY 10036